How to find the ideal username for your Instagram account Your account username should make it easy for potential followers to find you on Instagram. It should also express what your account is about. Last but not least, the recognition value of your username is important. The following tips will help you find a username that meets these criteria. What characteristics should a good username on Instagram have? In general, the name of your Instagram account ... ... be authentic The username should match the content of your account, you, and your target audience. The name of your business account is ideally identical to your brand name. If this is not the case or if you are looking for a name for your linked personal account, then you should focus on authenticity. The more versatile and relaxed the content of your account is, the more creative you can be in finding your name. ... be easy to remember Instagram allows up to 30 characters, which can consist of letters,